Currently Trending: Ultraviolet

I'll be the first to admit, the impending release of Pantone’s color of the year is a subject never taken lightly amongst the creative set. Although it may seem like a just-for-fun selection each year, the annual crowning is so much more than meets the eye—literally.

“From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come,” explained Executive Director of the Pantone Color Institute Leatrice Eiseman in the much anticipated announcement. The cultural relevance this year really hits home for our current state of society. 

Incorporate this dreamy color into your everyday look through some of my favorite products on the market below.

 

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